In 2012 Quinola’s founder, James, left the Finance world with the vision of setting up a Fairtrade business. While travelling Peru, he discovered the delights of quinoa and the rich cultivation heritage that goes along with it. And so Quinola was born. Quinola knows it’s not always clear how to shop well for yourself and the planet, so they promise to be generous in every part of their business. They support their farmers with guaranteed fair pay, offset their carbon and plastic emissions and make deliciously healthy quinoa-based products.